Problem:
They needed a cost effective yet attractive “dump” bin that could be used throughout their 38+ stores. It needed to be mobile and flexible enough to be used in a variety of departments and they didn’t want it to look “me too”.
Additionally, to keep costs down, they asked if it could be shipped flat packed to each store individually on pallets. The challenge would be to ensure each of the 38 stores could assemble this new bin merchandiser effectively with minimal complications.