Introduction:
In 2022 we started discussions with the produce operations team that supports all the FCL co-operative groups. They need some different solutions for their new “Essentials” banner. Something with different holding capacity, merchandising layout and less sophisticated than what we supply for the typical Co-op food stores. We conducted several online meetings between them and our design, manufacturing and sales team to understand the needs and goals.
Federated Co-operatives (FCL)
WHAT IS CO-OP ESSENTIALS?:
Co-op Essentials celebrates local quality and innovation in an engaging store environment designed to help you quickly get on with your life. Whether you’re looking for tried-and-true staples, high-quality fresh produce or exciting Co-op-branded products, you’ll find what’s essential to you at a great value – every day! Co-op Essentials is part of the Co-op family, with the same community-minded values and positive benefits that make Co-op a different kind of business. We remain true to our roots by celebrating our commitment to the local community and returning profits to our members. Otter Co-op members can use their Co-op number and earn equity on their purchases.